Turn bold ideas into campaigns that connect.
ABOUT THIS PATHWAY
Great advertising starts with a clear idea and a strong understanding of the people you want to reach
This pathway helps you use AI to develop concepts, shape a brand’s visual identity and create still and moving-image campaigns. From copywriting and design to commercial production and campaign delivery, you will explore a practical creative workflow. Bring your knowledge of African audiences, cultures and businesses into work that feels distinctive, relevant and ready to share.
Who it is for:
Brand storytellers, marketers, designers, content creators and filmmakers interested in commercials and creative campaigns.
Module SUMmARY
-
01
Creative Strategy & Design
Explore AI-supported marketing strategy, audience profiles, copywriting and image generation. Develop a campaign idea and experiment with logos, typography, colour and layout, while considering production costs and responsible use.
-
02
Brand Identity & Campaign Assets
Build a coherent visual identity through brand guidelines, mock-ups and illustration. Develop a pitch deck and social content that communicate your concept consistently across the formats your audience uses.
-
03
AI Commercial Production
Turn images and concepts into moving sequences. Explore character and product consistency, performance, lip-syncing, visual effects, music and sound to shape your advertisement’s look, movement and emotional impact.
-
04
Campaign Delivery & Creative Practice
Bring your commercial together, set campaign goals and compare creative variations. Learn how to present a portfolio, share your work, approach clients and negotiate your rates.
What you will create
Work towards an AI-assisted commercial
Supported by a campaign concept, brand visuals and presentation materials.